TikTok Made Minecraft a Hit — But It’s Destroying Movie Theaters From the Inside

TikTok didn’t just help A Minecraft Movie become a hit — it turned it into a full-blown cultural event. And not in the “stand in line and quote the movie with your friends” kind of way. No, this was pure Gen Alpha chaos. Popcorn flying, kids screaming “CHICKEN JOCKEY!” mid-show, and actual live chickens showing … Continue reading TikTok Made Minecraft a Hit — But It’s Destroying Movie Theaters From the Inside

Chicken Jockey Day Is the Death Rattle of Movie Theaters

Regal Cinemas has officially stopped pretending it’s in the business of showing movies and started acting like it’s running a meme theme park. On April 20th, they’re hosting “Chicken Jockey Day” to ride the viral chaos surrounding A Minecraft Movie, and the whole thing reeks of desperation dressed up as fan engagement. It's a one-day … Continue reading Chicken Jockey Day Is the Death Rattle of Movie Theaters

Regal’s CEO Thinks Weed Will Save Theaters. That’s the Problem.

I wasn’t shocked. I didn’t clutch my pearls or gasp or drop my popcorn in stunned disbelief. I just sighed and thought, “C’mon… really?” When I heard Regal’s CEO Eduardo Acuna joke about maybe testing out things like texting-friendly auditoriums and selling weed in theaters to attract younger audiences, it didn’t even register as outrageous—it … Continue reading Regal’s CEO Thinks Weed Will Save Theaters. That’s the Problem.