Seventeen kids leave their homes at exactly 2:17 a.m., walking calmly into the woods with their arms outstretched like they're sleepwalking toward some invisible ritual. There’s no dialogue. No gore. Just grainy Ring footage of empty suburban porches and the unnerving quiet of kids disappearing into the dark. That’s not the plot of Weapons, Zach … Continue reading From Barbarian to Weapons: Is Zach Cregger Building Horror’s New MCU?
Everyone’s Talking About Superman, Just Not the Film Itself
There’s something funny about how people talk about Superman right now. Not funny ha-ha, more like funny weird. Because if you look at the data, especially the latest unaided awareness scores from The Quorum, you’d think Superman is already halfway to a billion dollars. It’s leading the pack of movies that are still months away. … Continue reading Everyone’s Talking About Superman, Just Not the Film Itself
Regal’s CEO Thinks Weed Will Save Theaters. That’s the Problem.
I wasn’t shocked. I didn’t clutch my pearls or gasp or drop my popcorn in stunned disbelief. I just sighed and thought, “C’mon… really?” When I heard Regal’s CEO Eduardo Acuna joke about maybe testing out things like texting-friendly auditoriums and selling weed in theaters to attract younger audiences, it didn’t even register as outrageous—it … Continue reading Regal’s CEO Thinks Weed Will Save Theaters. That’s the Problem.
Superman Looks Defeated… And So Does DC’s Marketing Strategy
I’m a Zack Snyder fan. Let me get that out of the way right now, because I know how this is going to sound to some people. Man of Steel isn’t just a movie I like, it’s in my top five favorite films of 2013. I think Batman v Superman is an underrated classic that … Continue reading Superman Looks Defeated… And So Does DC’s Marketing Strategy
Want to Save Movie Theaters? Meet in the Middle
Theater owners got an earful this week at CinemaCon, and honestly, it was overdue. Paramount’s distribution head Chris Aronson took the stage and told exhibitors what many of us have been shouting from the back row for years: change the damn model. Cut the trailers down, extend matinee pricing to 6 PM, offer mid-week discounts, … Continue reading Want to Save Movie Theaters? Meet in the Middle
The Nintendo Switch 2 and Theaters Want You to Pay More—Or Stay Home
I don’t want to sound like an old man yelling at clouds, but it’s getting harder to ignore the feeling that the entertainment world is slowly pricing out the very people who kept it alive in the first place. You know, the regular folks: the families, the broke college kids, the underpaid workers who just … Continue reading The Nintendo Switch 2 and Theaters Want You to Pay More—Or Stay Home
Hollywood After Dark 