The Minecraft movie is making bank. That part’s not surprising. It’s the kind of IP that practically guarantees success—globally beloved, endlessly memeable, and generational in its appeal. But instead of people talking about the movie itself, the conversation online has been hijacked by TikTok chaos: the Chicken Jockey trend. If you’re not familiar with Minecraft … Continue reading The Chicken Jockey Trend Is Just the Latest Excuse to Treat Staff Like Trash
Is James Gunn quietly killing off Robert Pattinson’s Batman?
Robert Pattinson may be heading to Arrakis, but that doesn’t necessarily mean Gotham is off the table—at least not yet. According to The Hollywood Reporter, Pattinson is being eyed for the role of Scytale in Denis Villeneuve’s Dune: Messiah, with some insiders claiming a deal is close or already done. Initial concern spread quickly among … Continue reading Is James Gunn quietly killing off Robert Pattinson’s Batman?
Movie Critics Live in a Bubble and Minecraft Just Popped It
The Minecraft movie opened to over 300 million dollars worldwide its first weekend, despite a Rotten Tomatoes score sitting at 48 percent. That’s not just success. That’s dominance. A low-effort cash grab doesn’t rake in a third of a billion dollars in three days. People showed up. Families showed up. Fans showed up. They didn’t … Continue reading Movie Critics Live in a Bubble and Minecraft Just Popped It
Superman Looks Defeated… And So Does DC’s Marketing Strategy
I’m a Zack Snyder fan. Let me get that out of the way right now, because I know how this is going to sound to some people. Man of Steel isn’t just a movie I like, it’s in my top five favorite films of 2013. I think Batman v Superman is an underrated classic that … Continue reading Superman Looks Defeated… And So Does DC’s Marketing Strategy
The Minecraft Movie Dropped Without Its Creators—And It Shows
The Minecraft movie is finally hitting theaters, and on paper, it looks like a win. A projected $140 million global opening weekend, $65 million of that from the U.S. alone. That’s a solid launch for any film. But considering this is Minecraft we’re talking about—the most successful video game of all time—it feels strangely muted. … Continue reading The Minecraft Movie Dropped Without Its Creators—And It Shows
Hollywood After Dark 