It started, as these things often do, with a blurry photo. Jason Momoa, confirmed to be playing Lobo in Supergirl: Woman of Tomorrow, appeared to be fully decked out in costume—black leather, eye makeup, riding a motorcycle. The image exploded across social media. People thought we were looking at our first leaked glimpse of the … Continue reading The Lobo Hoax Exposed the Truth About Scoopers
Everyone’s Talking About Superman, Just Not the Film Itself
There’s something funny about how people talk about Superman right now. Not funny ha-ha, more like funny weird. Because if you look at the data, especially the latest unaided awareness scores from The Quorum, you’d think Superman is already halfway to a billion dollars. It’s leading the pack of movies that are still months away. … Continue reading Everyone’s Talking About Superman, Just Not the Film Itself
Stop Reading Comics. Just Watch the Movies.
Superheroes are our modern myths. They're cultural icons, vessels for generational values, endlessly reinterpreted and repackaged. And right now, their stories dominate the box office. You’d think comic books would be riding that same high, right? But they’re not. Despite superheroes being more mainstream than ever, comic book sales in the West have been steadily … Continue reading Stop Reading Comics. Just Watch the Movies.
Superman Looks Defeated… And So Does DC’s Marketing Strategy
I’m a Zack Snyder fan. Let me get that out of the way right now, because I know how this is going to sound to some people. Man of Steel isn’t just a movie I like, it’s in my top five favorite films of 2013. I think Batman v Superman is an underrated classic that … Continue reading Superman Looks Defeated… And So Does DC’s Marketing Strategy
Hollywood After Dark 