Superman (2025) isn’t just a reboot—it’s a stress test for the entire future of the DC Universe. With massive expectations, polarizing fan reactions, and sky-high financial pressure, the film needs to be more than just a box office hit. From inflated comparisons to Man of Steel to the unexpected merchandising push behind Krypto the Superdog, this post dives into why the movie’s real battle isn’t just on the screen—it’s for the survival of a franchise.
The Batman Part II Script Is Done—and That’s Bad for Superman
Superman is supposed to relaunch the DC Universe, but Matt Reeves just handed in his Batman Part II script—and suddenly all eyes are on Gotham again. With The Penguin thriving on HBO Max and Superman marketing falling flat, DC may be watching its flagship hero get overshadowed before he even gets off the ground.
James Gunn Is Willy Wonka, and Krypto Is the Golden Ticket
James Gunn just gave Superman the Willy Wonka treatment—literally. DC’s latest stunt hides golden dog biscuits in reprints of Adventure Comics #210, giving fans a chance to attend the Superman movie premiere. It’s clever, nostalgic, and maybe just a little desperate.
Why is James Gunn marketing Superman like it’s The Passion of the Kryptonian?
James Gunn’s Superman reboot is being marketed like a superhero snuff film—one where the Man of Steel spends more time getting bloodied than being, well, super. The trailers say “Look Up,” but maybe that’s just so we don’t see how often he’s down.
Superman Fans Beg for Silence—But Isn’t That What They Hated About WB?
As excitement builds for James Gunn’s Superman trailer, some fans are trying to shut down criticism before the footage even drops—circulating memes that encourage total silence toward “negative” opinions. But this kind of toxic positivity isn’t harmless; it’s just another way of policing fandom discourse. When fans are told to “just consume and obey,” we stop being part of a conversation and start acting like unpaid brand ambassadors. Superman deserves better than blind loyalty.
The Original Superman Is Gone. What’s Left Is Just Branding.
On Superman Day 2025, I'd like to remind you there is no true Superman. That’s not a hot take. It’s just the truth. A hard truth for some people, especially the ones who treat Clark Kent like a sacred cow of American pop culture. But once you look past the cape, the tights, and the … Continue reading The Original Superman Is Gone. What’s Left Is Just Branding.
Hollywood Needs China but China Doesn’t Need Hollywood
There was a time not too long ago when a major Hollywood studio wouldn’t dare greenlight a $200 million blockbuster without factoring in China. It was automatic. China was the second box office home for just about every tentpole release. Entire franchise arcs were practically built with Chinese audiences in mind, and for a while, … Continue reading Hollywood Needs China but China Doesn’t Need Hollywood
Hollywood After Dark 