TikTok didn’t just help A Minecraft Movie become a hit — it turned it into a full-blown cultural event. And not in the “stand in line and quote the movie with your friends” kind of way. No, this was pure Gen Alpha chaos. Popcorn flying, kids screaming “CHICKEN JOCKEY!” mid-show, and actual live chickens showing … Continue reading TikTok Made Minecraft a Hit — But It’s Destroying Movie Theaters From the Inside
Everyone’s Talking About Superman, Just Not the Film Itself
There’s something funny about how people talk about Superman right now. Not funny ha-ha, more like funny weird. Because if you look at the data, especially the latest unaided awareness scores from The Quorum, you’d think Superman is already halfway to a billion dollars. It’s leading the pack of movies that are still months away. … Continue reading Everyone’s Talking About Superman, Just Not the Film Itself
The Chicken Jockey Trend Is Just the Latest Excuse to Treat Staff Like Trash
The Minecraft movie is making bank. That part’s not surprising. It’s the kind of IP that practically guarantees success—globally beloved, endlessly memeable, and generational in its appeal. But instead of people talking about the movie itself, the conversation online has been hijacked by TikTok chaos: the Chicken Jockey trend. If you’re not familiar with Minecraft … Continue reading The Chicken Jockey Trend Is Just the Latest Excuse to Treat Staff Like Trash
Forget Chicken Jockeys—M3GAN Is About to Change Moviegoing Forever
Imagine sitting in a packed movie theater. The lights go down, the screen lights up, and around you, kids pull out their phones. But instead of the usual groans and glares, something surprising happens. No one’s scrolling TikTok or sneaking selfies. Instead, they’re engaging with the movie. They’re messaging a killer doll, learning trivia about … Continue reading Forget Chicken Jockeys—M3GAN Is About to Change Moviegoing Forever
Movie Critics Live in a Bubble and Minecraft Just Popped It
The Minecraft movie opened to over 300 million dollars worldwide its first weekend, despite a Rotten Tomatoes score sitting at 48 percent. That’s not just success. That’s dominance. A low-effort cash grab doesn’t rake in a third of a billion dollars in three days. People showed up. Families showed up. Fans showed up. They didn’t … Continue reading Movie Critics Live in a Bubble and Minecraft Just Popped It
If Fortnite Gets a Movie, It Could Make Avatar Money (Seriously)
Hollywood is finally figuring out how to make good video game movies, which feels like something we should’ve cracked decades ago. The Super Mario Bros. Movie crossed a billion dollars without breaking a sweat. HBO’s The Last of Us cleaned up at the Emmys and had people ugly crying over fungal zombies. Even Minecraft—yes, Minecraft—just … Continue reading If Fortnite Gets a Movie, It Could Make Avatar Money (Seriously)
Superman Looks Defeated… And So Does DC’s Marketing Strategy
I’m a Zack Snyder fan. Let me get that out of the way right now, because I know how this is going to sound to some people. Man of Steel isn’t just a movie I like, it’s in my top five favorite films of 2013. I think Batman v Superman is an underrated classic that … Continue reading Superman Looks Defeated… And So Does DC’s Marketing Strategy
The Minecraft Movie Dropped Without Its Creators—And It Shows
The Minecraft movie is finally hitting theaters, and on paper, it looks like a win. A projected $140 million global opening weekend, $65 million of that from the U.S. alone. That’s a solid launch for any film. But considering this is Minecraft we’re talking about—the most successful video game of all time—it feels strangely muted. … Continue reading The Minecraft Movie Dropped Without Its Creators—And It Shows
Hollywood After Dark 