Chicken Jockey Day Is the Death Rattle of Movie Theaters

Regal Cinemas has officially stopped pretending it’s in the business of showing movies and started acting like it’s running a meme theme park. On April 20th, they’re hosting “Chicken Jockey Day” to ride the viral chaos surrounding A Minecraft Movie, and the whole thing reeks of desperation dressed up as fan engagement. It's a one-day … Continue reading Chicken Jockey Day Is the Death Rattle of Movie Theaters

The Minecraft Movie Dropped Without Its Creators—And It Shows

The Minecraft movie is finally hitting theaters, and on paper, it looks like a win. A projected $140 million global opening weekend, $65 million of that from the U.S. alone. That’s a solid launch for any film. But considering this is Minecraft we’re talking about—the most successful video game of all time—it feels strangely muted. … Continue reading The Minecraft Movie Dropped Without Its Creators—And It Shows