Regal Cinemas has officially stopped pretending it’s in the business of showing movies and started acting like it’s running a meme theme park. On April 20th, they’re hosting “Chicken Jockey Day” to ride the viral chaos surrounding A Minecraft Movie, and the whole thing reeks of desperation dressed up as fan engagement. It's a one-day … Continue reading Chicken Jockey Day Is the Death Rattle of Movie Theaters
The Chicken Jockey Trend Is Just the Latest Excuse to Treat Staff Like Trash
The Minecraft movie is making bank. That part’s not surprising. It’s the kind of IP that practically guarantees success—globally beloved, endlessly memeable, and generational in its appeal. But instead of people talking about the movie itself, the conversation online has been hijacked by TikTok chaos: the Chicken Jockey trend. If you’re not familiar with Minecraft … Continue reading The Chicken Jockey Trend Is Just the Latest Excuse to Treat Staff Like Trash
The Minecraft Movie Dropped Without Its Creators—And It Shows
The Minecraft movie is finally hitting theaters, and on paper, it looks like a win. A projected $140 million global opening weekend, $65 million of that from the U.S. alone. That’s a solid launch for any film. But considering this is Minecraft we’re talking about—the most successful video game of all time—it feels strangely muted. … Continue reading The Minecraft Movie Dropped Without Its Creators—And It Shows
Hollywood After Dark 