TikTok didn’t just help A Minecraft Movie become a hit — it turned it into a full-blown cultural event. And not in the “stand in line and quote the movie with your friends” kind of way. No, this was pure Gen Alpha chaos. Popcorn flying, kids screaming “CHICKEN JOCKEY!” mid-show, and actual live chickens showing … Continue reading TikTok Made Minecraft a Hit — But It’s Destroying Movie Theaters From the Inside
Chicken Jockey Day Is the Death Rattle of Movie Theaters
Regal Cinemas has officially stopped pretending it’s in the business of showing movies and started acting like it’s running a meme theme park. On April 20th, they’re hosting “Chicken Jockey Day” to ride the viral chaos surrounding A Minecraft Movie, and the whole thing reeks of desperation dressed up as fan engagement. It's a one-day … Continue reading Chicken Jockey Day Is the Death Rattle of Movie Theaters
The Chicken Jockey Trend Is Just the Latest Excuse to Treat Staff Like Trash
The Minecraft movie is making bank. That part’s not surprising. It’s the kind of IP that practically guarantees success—globally beloved, endlessly memeable, and generational in its appeal. But instead of people talking about the movie itself, the conversation online has been hijacked by TikTok chaos: the Chicken Jockey trend. If you’re not familiar with Minecraft … Continue reading The Chicken Jockey Trend Is Just the Latest Excuse to Treat Staff Like Trash
Hollywood After Dark 